Truly passionate about what we do.
Your community in safe hands
Spirit work with some of the largest companies across the games, media and other industries.
We process billions of messages each month and ensure communities thrive across the world.
Spirit at its core
Natural Language Understanding
To understand people, their motivations, and the nuance of social interactions, we need to
comprehend natural language communication. NLU is at the core of our AI technology and
enables us to build increasingly sophisticated behavioural classifiers that incorporate
multiple layers of contextual sensitivity.
Natural Language Generation
The value of rich natural language social interactions can't be understated. The future of
human computer interaction will reflect this richness. Personality will have an intrinsic
role in creating memorable and engaging interactions which will lead to a new paradigm of
sharing information.
Knowledge Management
The usefulness of AI is intrinsically linked with that AI's knowledge of the world within
which we want it to operate. Flexible and dynamic management of this knowledge is central
to the development of productive AI. The ability to continually re-evaluate a world view
enables our AI to operate within a variety of environments.
Hello Ally
Ally is an industry-leading suite of products that enables organisations to analyse,
understand and safeguard their online communities. As existing solutions rely heavily upon
proactive abuse reporting or keyword redaction, Ally utilises sophisticated AI technologies.
This analysis provides the unique power to automate the interception of abuse, all the time,
in near real-time.
Context Driven Analysis
Contextual analysis is at the core of Ally. From individual characters through to
multiple conversations, Ally is capable of detecting behaviour such as aggression,
harassment, bullying, identity focused hate speech, white nationalism, grooming,
fraud, and other targeted speech.
Voice or text
Ally has partnered with Intel to utilise their powerful Speech-to-text tools,
giving Ally the capability to ingest either audio or text.
Industry-leading moderation workflow
One of the most important aspects of moderating a community is the workflow. We have
built a robust workflow with efficiency and moderator well-being in-mind.
Powerful automation
Ally gives you the capability to define a set of logical conditions that will
automate an operation when met. This can be used to ensure actor actions are
automatically synced between Ally and your system.
Deep insights into community trends
Ally contains a data and analytics layer that acts as the backbone of your view into
your community. Seeing the shape of your community and how communication trends change
over time will enable you to perceive your community in a whole new way.
Hosting options
Ally can run on any cloud infrastructure whether it is a fully managed service or a
self-hosted solution
Why use Spirit?
Using no solution
Toxicity spreads causing members to leave
Little understanding of how to nurture and grow your community
Moderators overworked with motivation and wellbeing effected
Using alternative solutions
Uses brittle keyword filtering - completely inflexible and becomes difficult to adapt
Claim to use 'AI and machine learning' but usage is light and primitive
No means of accessing and searching your own data
Using Spirit
Uses cutting edge natural language understanding technology enabling multi layered
contextual analysis
Rapidly adjusts to changing behaviour and trends
Operation automation via rules defined by you, allowing your team to focus on what's
important
Use powerful search tools, scan your millions of messages within milliseconds
Moderation workflows designed for efficient and rapid moderating of actors
Multiple deployment options from the cloud (SaaS) to self-hosted software delivery and
bespoke enterprise solutions